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How to Make a Captivating Travel Brochure Step by Step (With Free Templates & Examples)

Xuan Pang

Imagine walking into a travel agency and being immediately drawn to a vibrant, enticing travel brochure. This isn't just any brochure; it's a gateway to adventure, a visual and textual masterpiece that beckons you to explore new destinations.

In a world where digital media reigns supreme, the timeless charm of a well-crafted travel brochure remains a powerful tool in the tourism industry. This guide will walk you through creating a travel brochure that not only catches the eye but also ignites the wanderlust in every reader.

What is a Travel Brochure?

A travel brochure is a tangible, visual representation of what a destination has to offer. It's a blend of compelling images, engaging narratives, and practical information, all designed to entice potential travelers. These brochures play a crucial role in marketing destinations, offering a snapshot of the experiences, sights, and culture awaiting tourists.

Historically, travel brochures have been the cornerstone of travel agencies and tourism boards, serving as a primary tool for inspiring travel and providing essential information. With the advent of digital technology, their format has evolved, but their purpose remains unchanged: to capture the essence of a destination and persuade individuals to embark on a journey.

How to Create a Travel Brochure

1. Define Your Audience and Destination


  • Identify your target audience by considering factors like age, interests, travel style (luxury, budget, adventure, cultural), and demographics. This understanding influences the tone, content, and design of your brochure.

  • Choose a destination that aligns with your audience's preferences. Research the destination thoroughly to understand its unique offerings, culture, and attractions.

2. Gather High-Quality Images


  • Use images that are not only visually stunning but also representative of the destination's character. This could include landscapes, cultural landmarks, local cuisine, and activities.

  • Ensure your images are high resolution to avoid pixelation, especially for print. If possible, hire a professional photographer or acquire professional stock images.

3. Write Compelling Content


  • Start with an engaging introduction that offers a taste of what the destination has to offer.

  • Write descriptive and persuasive text, highlighting the unique aspects of the destination, such as history, culture, nature, or adventures.

  • Include interesting facts or anecdotes to make the content more engaging.

4. Choose an Attractive Layout


  • Opt for a layout that complements the content and images. Consider the flow of information – it should guide the reader naturally through the brochure.

  • Balance text and visuals. Too much text can be overwhelming, while too many images might dilute the information.

5. Incorporate Engaging Headlines


  • Create headlines that are catchy, thought-provoking, and relevant to the content. They should be able to draw the reader’s attention at first glance.

  • Use a font style and size that stands out but remains consistent with the brochure’s overall design.

6. Highlight Key Attractions


  • Feature the most popular or unique attractions of the destination. This can include famous landmarks, local activities, festivals, and hidden gems.

  • Use bullet points, icons, or small sidebars for easy readability. Highlight why these attractions are a must-visit.

7. Include Practical Information


  • Add essential travel information such as visa requirements, best travel times, local customs, language tips, currency, and emergency contact numbers.

  • Incorporate a map with key locations marked. Consider including tips on getting around, like public transport options or popular tour routes.

Travel Brochure Apps Recommendation

A well-designed travel brochure is more than just a piece of marketing material; it's a storytelling tool that captures the heart of a destination. By following these steps, you can create a brochure that not only informs but also inspires and captivates potential travelers. To better faciliate your design, we would like to recommend you a innovative software, which offers customizable templates, easy-to-use design interfaces, and various export options, making brochure design accessible to everyone, from beginners to professionals.



AFFiNEis a cutting-edge travel planning app that is designed to assist you in organizing, managing, and cooperating on tasks, projects, and information when planning a trip. What sets AFFiNE apart is that it is a free and open-source program that employs offline technology to ensure that it is accessible to all users. This makes it an invaluable resource for individuals who require a comprehensive travel plan for their daily needs.

Key features:

  • Write, Draw, and Plan All-in-One: Enjoy your all-in-one KnowledgeOS solution for effortlessly writing, drawing, and planning on a hyper-fused platform. It supports kanban, table, rich-text paragraphs as building blocks to form pages or whiteboards. It carries out integrated processing here in document editing, data processing, or brainstorming.


  • Collaborative Capabilities: For group travelers, the app should have collaborative features, making it easy to share and coordinate plans with others in your travel party.


  • Offline Accessibility: The best trip planner should allow travelers to access their itineraries, maps, and other essential details offline. This feature is particularly valuable when traveling to areas with limited internet connectivity.


  • Diversified concept maps templates: In our upcoming 0.11 release, we've curated a collection of the most requested templates, including Gantt chart, Project Tracking Kanban, Monthly Calendar, Flowchart, and many more. 📚





Currently, AFFiNE has released its stable version, but we are continuing to build to a more feature-rich and stable build. Come and join us on our journey over on our media platforms.

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