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How to Write Effective SMART Goals: Step-by-Step Guide [with Definitions and Templates/Examples]

Xuan Pang

What are SMART goals?


SMART goals are a framework used to set and achieve objectives in a structured and effective manner. The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Here's a breakdown of each component:

  1. Specific: Goals should be clear, well-defined, and specific. Clearly state what you want to accomplish, avoiding vague or ambiguous language. A specific goal answers the questions: What, Why, and How.

  2. Measurable: Goals should be quantifiable, allowing you to track progress and determine when you've achieved success. Include measurable indicators or criteria that demonstrate progress and completion.

  3. Achievable: Goals should be realistic and attainable. While it's essential to aim high, setting goals that are too far beyond your current capabilities may lead to frustration. Ensure that the goal is challenging but within reach.

  4. Relevant: Goals should be relevant and aligned with your overall objectives or the larger mission. Ensure that pursuing the goal contributes meaningfully to your broader aspirations or the organization's mission.

  5. **Time-bound:**Goals should have a specific timeframe or deadline. This adds a sense of urgency and helps in managing time effectively. It also provides a timeline for tracking progress and evaluating success.

How to Craft SMART Goals? A Step-by-step Guide


Writing SMART goals involves breaking down objectives into manageable components for effective tracking and achievement. Here's a step-by-step guide to simplify the goal-setting process:


  • Aim for a specific objective rather than a broad one.

  • Example: Instead of a goal to raise more money, set a specific goal, like raising $20,000 by the end of the year. This specificity provides a roadmap for planning daily tasks.


  • Use measurable elements to evaluate project success or failure.

  • Example: Employ benchmarks to establish what's normal for recurring scenarios, enabling more relevant and measurable goal setting. For instance, set goals aligned with benchmarks for marketing campaigns and related KPIs.


  • Set goals that are challenging but within the realm of possibility.

  • Example: Ensure the goal is within the project scope. For language learning, an achievable goal might be to practice for 20 minutes daily, making consistent progress.


  • Ensure goals are not only achievable but also realistic considering available resources and constraints.

  • Example: While a goal may be achievable, it may not be realistic if it requires unsustainable efforts from team members. Establish a resource management plan for clarity.


  • Assign an end date to SMART goals to avoid project delays, unclear success metrics, and scope creep.

  • Example: Implement deadlines to provide a sense of urgency and prevent short-term tasks from extending into unnecessarily long-term goals. For instance, set a goal to check email for only 30 minutes daily for one week.

Following these steps ensures that SMART goals are specific, measurable, achievable, realistic, and time-bound, enhancing clarity and effectiveness in goal setting.

5 Best and Free SMART Goals examples

1. Business Goal Template by AFFiNE


  • Example:Generate a minimum of three distinct large-scale marketing assets (e.g., ebooks, webinars, videos, sales one- or two-pagers) each month in Q1.

  • SMART Explanation: This business goal is Specific (large-scale marketing assets), Measurable (three different types), Achievable and Realistic (considering team capacity), and Time-bound (monthly for Q1).

>>> Get this template now

2. Team Goal Template by AFFiNE

Team Goal Template by AFFiNE


  • Example: Collaborate on five cross-functional projects within the product team, focusing on usability testing, customer surveys, customer marketing, or research and development in the first half of FY22.

  • SMART Explanation:This goal is Specific (projects in usability testing, surveys, marketing, or R&D), Measurable (five cross-functional projects), Achievable (in six months), Realistic (considering the entire product team), and Time-bound (first half of FY22).

>>> Get this template now

3. Professional Goal Template by AFFiNE


  • Example: Develop management skills through mentorship, engaging with at least two mentees from either our company Employee Resource Groups or my alumni network in 2021.

  • SMART Explanation: This goal is Specific (management skills through mentorship), Measurable (at least two mentees), Achievable and Realistic (providing avenues to find mentees), and Time-bound (throughout 2021).

>>> Get this template now

4. Personal Goal by


  • Example: Someone is trying to increase weight

  • SMART Explanation: This goal is Specific (increase at least 33 lbs), Measurable (between each meal), Achievable (eat protein-rich food), Realistic (refer to ideal body mass index), and Time-bound (increase in weight by Sep 05, 2030).

5. Nonprofit Goal by Wildapricot


  • Example: Provide 100 hours of free tutoring for middle school students in math and history during the month of February.

  • SMART Explanation: This goal is Specific (tutoring in math and history), Measurable (100 hours), Achievable and Realistic (depending on volunteer availability), and Time-bound (during February).

Best SMART Tool Recommendation: AFFiNE


AFFiNEis a cutting-edge SMART app that is designed to assist you in organizing, managing, and cooperating on tasks, projects, and information. What sets AFFiNE apart is that it is a free and open-source program that employs offline technology to ensure that it is accessible to all users.

Key features:

  • Diversified templates: At AFFiNE, we provide a variety of templates, including Kanban and SMART, to enhance the agility and efficiency of your workflow. Utilize our range of templates to streamline processes, improve collaboration, and achieve optimal results in your projects.


  • Write, Draw, and Plan All-in-One: Enjoy your all-in-one KnowledgeOS solution for effortlessly writing, drawing, and planning on a hyper-fused platform. It supports kanban, table, rich-text paragraphs as building blocks to form pages or whiteboards. It carries out integrated processing here in document editing, data processing, or brainstorming.


Currently, AFFiNE has released its stable version, but we are continuing to build to a more feature-rich and stable build. Come and join us on our journey over on our media platforms.

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