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Top Free 8 Content Calendar Templates/Tools for Social Media & Blogs

Xuan Pang

In the dynamic realm of digital marketing, effective content planning is the key to capturing audience attention and driving engagement. One invaluable tool in achieving this is the content calendar template.

In this guide, we'll delve into the significance of content calendar templates and explore the top 8 free templates/tools, including ClickUp, AFFiNE etc., to enhance your social media and blog planning.

What is a Content Calendar Template?


A content calendar template is a strategic tool designed to bring order to the chaos of content creation and distribution. It serves as a visual roadmap, providing a structured overview of when and where your content will be published. Think of it as a blueprint for your content strategy, ensuring that your efforts are cohesive, consistent, and aligned with your marketing objectives.

Why Should You Use a Content Calendar?


Experienced marketers understand the importance of strategic posting over impulsive actions. While enhanced planning is a primary benefit, the advantages of a content calendar extend beyond mere planning.

  • Improved Organization: Employing a content calendar template reduces the chaos associated with last-minute content creation. Instead, it facilitates meticulous planning well in advance, allowing for heightened organization and increased productivity, even when planning several months ahead.

  • Enhanced Customization: A sound strategy involves tailoring posts for different platforms, steering away from generic messages. Content calendar templates simplify the process of planning specific posts for various social media platforms, fostering better customization and platform-specific engagement.

  • Efficient Tracking: Content calendars offer a comprehensive view of your posting history. This not only allows for easy tracking but also provides a quick overview of your content landscape. This clarity makes it significantly easier to assess and analyze your marketing efforts accurately.

8 Free and Best Content Calendar Templates/Tools

1. Social Media Content Calendar Template by AFFiNE


The Social Media Content Calendar Template by AFFiNE is like your personal assistant for managing your social media game. It's a pre-designed framework that helps you plan out what to post, when, and where across your social platforms. This template simplifies the whole process, making it easy to stay organized, keep track of your content, and ensure that you're sharing the right stuff at the right times. It's your secret weapon for a more strategic and efficient social media presence.

>>> Get this template now

2. Hootsuite


Hootsuite stands out as a top social media management tools, boasting a range of powerful features. While it's versatile for overall social media management, it particularly excels in assisting with content-related tasks. Offering automated publishing, content management, keyword filtering, multi-account management, post scheduling, and collaborative capabilities, Hootsuite is an all-in-one solution.

3. Adobe Express Content Scheduler (Previously ContentCal)


Adobe Express stands out as a social media management platform, putting a strong emphasis on content templates. When it comes to content scheduling, its calendar feature shines, offering a spacious layout that presents posts in a large format. This design ensures easy reading of captions and clear viewing of images.

The use of color-coding adds another layer of organization, allowing you to categorize different types of posts. Moreover, the calendar provides two rows for additional labeling - one for specifying the campaign and the other for jotting down notes for various team members. Notably, for small teams, Adobe Express proves to be one of the most cost-effective tools in the realm of social media management.

4. CoSchedule


CoSchedule places its primary focus on content marketing, making it an ideal choice for businesses heavily invested in blog content. It features an Editorial Calendar designed with small businesses in mind. While its Marketing Suite may be beyond the budget for smaller businesses, its core strength lies in catering to those with a significant emphasis on blog content.

Setting itself apart from other tools, CoSchedule generously provides three free content calendar templates. Beyond the standard content calendar, it extends its support with an email marketing calendar template, aiding in meticulous planning before each email campaign.

5. HubSpot


HubSpot stands out as an all-encompassing marketing platform, incorporating features like email marketing and CRM functionality, making it a comprehensive solution for businesses. As part of its offerings, HubSpot generously provides a free downloadable social media content calendar template on its website.

This template package is a robust tool, featuring a spreadsheet for scheduling, monthly planning, and specific sections for Twitter updates, Facebook updates, LinkedIn updates, Instagram updates, and Pinterest updates. The comprehensive nature of this template allows for meticulous planning across various social media platforms.

6. Small Business Trends


Small Business Trends, an esteemed online publication dedicated to small business owners, generously shares a practical template designed specifically for small businesses. This template is crafted based on the same calendar format utilized internally by the publication.

7. Trello


Trello remains one of the most popular tools for project management. It is especially great if you work as part of a bigger team as you can easily include due dates and add comments to ensure everyone in your marketing team is on the same page. Additionally, with the help of boards and cards, you can assign a task to a specific team member and define the steps needed for individual projects which can help you to organize and prioritize your posts.

8. ClickUp


Since ClickUp offers a simple and user-friendly interface, it makes it easy to drag and drop files, add comments, and track the progress of your content. And with the ClickUp Social Media Posts Template, you’ll be able to plan and organize your social media posts and content, publish status, and more. Additionally, with this template, you can easily track the performance of your social media campaigns and identify areas that need improvement to keep you on top of your social media game and marketing campaigns.

Best Social Media Content Calendar Tool Recommendation


AFFiNEis a cutting-edge social media content calendar app that is designed to assist you in organizing, managing, and cooperating on tasks, projects, and information when trying to do them in real-time. What sets AFFiNE apart is that it is a free and open-source program that employs offline technology to ensure that it is accessible to all users.

Key features:

  • Diversified templates: At AFFiNE, we provide a variety of templates, including social media content calendar and SMART, to enhance the agility and efficiency of your workflow. Utilize our range of templates to streamline processes, improve collaboration, and achieve optimal results in your projects.



  • **Write, Draw, and Plan All-in-One:**Enjoy your all-in-one KnowledgeOS solution for effortlessly writing, drawing, and planning on a hyper-fused platform. It supports kanban, table, rich-text paragraphs as building blocks to form pages or whiteboards. It carries out integrated processing here in document editing, data processing, or brainstorming.


  • Offline Accessibility: The best asynchronous communication app should allow users to access their essential details offline. This feature is particularly valuable when going outside with limited internet connectivity.


Currently, AFFiNE has released its stable version, but we are continuing to build to a more feature-rich and stable build. Come and join us on our journey over on our media platforms.🚀

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