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Top 8 Proven Brainstorming Techniques for Creativity in 2024

Xuan Pang

As we move further into the decade, the creative landscape continues to evolve, bringing new challenges and opportunities. One constant, however, is the need for effective brainstorming techniques to unlock the creative potential within teams. In 2023, these top 8 proven brainstorming techniques are invaluable tools for fostering creativity and innovation in any project.

What Are Brainstorming Techniques?

Brainstorming techniques are structured methods used to generate ideas and solve problems collectively. These techniques encourage free thinking and collaboration, allowing team members to build on each other's ideas and come up with innovative solutions. From mind maps to role-playing, each technique offers a unique approach to harnessing the group’s creative energy.

Analytic Brainstorming Techniques

1. Mind Mapping

This technique involves creating a visual diagram that represents ideas, words, tasks, or other items linked to and arranged around a central concept. By forming these connections, mind mapping helps in visualizing and structuring thoughts, making it easier to analyze and generate new ideas.


2. Gap Filling, a.k.a. Gap Analysis

Gap analysis is a method of assessing the difference between the current situation and the desired goals. It's a powerful tool for identifying what needs to be done to move a project forward and can stimulate creative solutions to bridge these gaps.


3. Starbursting

Starbursting encourages teams to generate questions about the product, service, or issue at hand. By brainstorming questions rather than answers, you can gain a more comprehensive understanding of the challenge and think of more creative solutions.


4. The Five Whys, a.k.a. Why Analysis

This technique involves asking 'why' repeatedly to uncover the root cause of a problem. It can lead to deeper insights and foster innovative thinking as teams delve into the underlying issues.


5. SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This classic business tool can also be used creatively to analyze these four aspects of a project and generate strategic ideas.


6. How Now Wow

This matrix separates ideas into three categories: 'How' (basic but practical), 'Now' (innovative and feasible), and 'Wow' (groundbreaking but may require more development). It helps in categorizing and prioritizing ideas during a brainstorming session.


7. Drivers Analysis

This technique looks at the drivers or factors that can influence a project or problem. Understanding these drivers can lead to more targeted and creative solutions.


8. Role Storming

Role storming involves putting oneself in someone else's shoes to view problems and generate solutions from a different perspective. This can lead to unexpected and creative ideas.


Brainstorming App Recommendation: AFFiNE


AFFiNEis a cutting-edge brainstorming app that is designed to assist you in organizing, managing, and cooperating on tasks, projects, and information. What sets AFFiNE apart is that it is a free and open-source program that employs offline technology to ensure that it is accessible to all users.

Key features:

Write, Draw, and Plan All-in-One: Enjoy your all-in-one KnowledgeOS solution for effortlessly writing, drawing, and planning on a hyper-fused platform. It supports kanban, table, rich-text paragraphs as building blocks to form pages or whiteboards. It carries out integrated processing here in document editing, data processing, or brainstorming.


  • Collaborative Capabilities: For group brainstorming activities, the app should have collaborative features, making it easy to share and coordinate plans with others in your group work.


  • Offline Accessibility: The best brainstorm app should allow users to access their essential details offline. This feature is particularly valuable when going outside with limited internet connectivity.






Currently, AFFiNE has released its stable version, but we are continuing to build to a more feature-rich and stable build. Come and join us on our journey over on our media platforms.

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