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20 Best Free AI Content Creation Tools in 2024

Xuan Pang

In the dynamic world of content creation, the resounding chatter about AI tools is hard to overlook. Yet, a lingering doubt remains:

Can AI-generated content truly match the caliber you seek?

Is it capable of capturing the intricacies of your distinctive tone and style?

The truth unfolds in how adeptly you leverage AI content creation tools, ensuring they not only meet but surpass your discerning standards. These AI content creation tools wield transformative potential, poised to revolutionize your team's efficiency, effortlessly scaling content production to match the intensifying demands. The challenge, however, lies in navigating the multitude of options available, finding the precise tool tailored to your unique needs.

Let's embark on the quest for an AI content creation tool that seamlessly aligns with your specifications!

What are AI Content Creation Tools?


AI Content Creation Tools stand at the forefront of the digital content landscape, offering innovative solutions that automate and enhance the content generation process. Fueled by sophisticated artificial intelligence algorithms, these tools adeptly create, edit, and optimize various content forms, including text, images, and videos. Their advanced natural language processing capabilities enable them to understand and mimic human language nuances, providing not just automation but also creative suggestions for diverse styles and tones. As indispensable assets, AI Content Creation Tools redefine the content creation paradigm, accelerating workflows and empowering users to produce high-quality, engaging content at an unprecedented pace.

Benefits of AI Content Creation Tools


Al content creation software primarily offers four key benefits:

  1. Efficiency and Speed: AI content generators significantly speed up the content creation process, allowing marketers and creators to produce high-quality materials in a fraction of the time.

  2. Consistency and Quality: Ensure consistency in your content and maintain high-quality standards, as AI tools eliminate the risk of human errors and deliver precision in each output.

  3. Data-Driven Insights: Access valuable insights from AI-generated content analytics, enabling you to refine your content strategy based on data-driven decision-making.

  4. Enhanced Creativity: AI content creation tools provide a wealth of creative suggestions, helping creators break through creative blocks and produce more engaging and innovative content.

What Makes a Good AI Content Generator?


When selecting your own AI content creator, make sure it includes the following three key features:

  1. Natural Language Processing (NLP): A robust AI content generator should excel inNLP, ensuring it understands and produces human-like language for compelling and contextually relevant content.

  2. Versatility: The best AI content generators should cater to various content formats, including text, images, and videos, providing a one-stop solution for diverse content needs.

  3. Customization and Control: A good AI content generator should offer customization options, allowing users to have control over the tone, style, and specific requirements of the generated content.

20 Best and Free AI Content Creation Tools in 2024


AFFiNE stands out as a state-of-the-art AI content creation app, meticulously crafted to employ AI to streamline the organization, management, and collaboration on tasks, projects, and real-time information. What distinguishes AFFiNE is its unique offering as a free and open-source program, leveraging offline technology to ensure accessibility for all users.

Explore AFFiNE AI, your true multimodal AI copilot, dedicated to turning "all your ideas into reality."


Key features:

  • Write with You: Leveraging AI technology, AFFiNE AI provides intelligent assistance for every step of your writing process, from crafting sentences to entire articles. Whether you're creating content, professionally rewriting, adjusting tone, or correcting spelling and grammar, AFFiNE AI makes your text more vivid and accurate.
  • Draw with You: With the power of AI, AFFiNE AI can transform your outlines or ideas into eye-catching visual works. Whether it's creating presentations or building mind maps, AFFiNE AI helps you clearly express and share your creativity.

  • Plan with You: AFFiNE AI's smart planning tools help you manage and organize knowledge with auto-sorting and tagging features. Based on principles of open source and privacy protection, it ensures your information is secure and easily accessible.

  • Data privacy: The self-host version of AFFiNE is designed with your data privacy and security in mind, allowing you to utilize the latest functionalities with peace of mind. For detailed instructions on how to get started, please visit



2. ChatGPT


ChatGPT is one of the most popular AI tools around. You can use it to carry out entire conversations or put it to use as a content ideation tool. However, it also comes with many features that most users don’t know about. With the right prompts, it can compose audio tracks and generate logos.

Key features:

  • User-Friendly Interface: Boasting a highly intuitive design, it's exceptionally easy to navigate and operate, ensuring a smooth and effortless user experience.

  • Versatility: Recognized as one of the most versatile AI tools available, it offers a wide range of functionalities and applications, catering to diverse needs and scenarios.

  • Automation Capabilities: A solid choice for automation, making it a reliable tool for streamlining tasks and processes, enhancing overall efficiency.

3. Hootsuite Insights


Hootsuite Insights is an AI-powered analytics tool designed to provide businesses with real-time insights on their social media performance. The tool works by gathering data from various social media platforms such as Twitter, Instagram, Facebook, and LinkedIn, and then analyzing it to provide businesses with comprehensive social media reports.

Key features:

  • User-Friendly Interface: Hootsuite Insights excels with its easy-to-use interface, enabling businesses to effortlessly generate customized reports and analyses, specifically tracking social media KPIs like engagement, reach, and impressions.

  • Robust Data Visualization: The platform offers a variety of data visualization options, including customizable dashboards and interactive charts.

4. Jasper


Jasper is a popular AI content generator for businesses that lets you create a variety of content for marketing. Though it primarily focuses on generating blog content, Jasper also lets you create social media posts, articles, emails, ads, and more.

Key features:

  • Boss Mode: Generates long content like blog posts, emails, reports, and stories

  • Jasper Chat: Interactive AI chatbot to quickly generate content

  • AI Art: Generates art for thumbnails, illustrations, ads, etc.


Z_Nj1J0hTchLCHpMrQDCzlGlIxDoL40fToSp7BUfMqw= is another popular AI writing tool that helps you create content faster. What differentiates from some of the other AI writers is that it allows you to provide very clear context, like what are the main points you want to cover, what brand guidelines to follow, and so on.

Key features:

  • Data collection: Real-time data collection with Chat by

  • Content editor: In-line doc editor to edit and polish AI content

  • Prompts: Pre-built prompts to get quality outputs for things like blogs or AI generated bios

6. ClickUp


ClickUp is an all-in-one project management software that offers hundreds of customizable features to give individuals and teams the flexibility and tools they need to work smarter and boost productivity. ClickUp has launched an AI content assistant feature, ClickUp AI, a content ideation and creation tool in ClickUp Docs that help with generating ideas, copywriting, copyediting, summarizing a long text to writing content, and so much more.

Key features:

  • Content research and ideation: Generate instant and high-quality content for blog posts, emails, advertising copy, and more

  • Copy editing: Get suggestions for writing improvements to simplify and improve your content

  • Content summarization: Summarize key points from Docs, tasks, and comments

7. Narrato


Narrato is an AI-powered content workspace that lets you manage your entire content creation process in one place. At the core of Narrato is the powerful AI content creation and planning assistant that assists with AI content ideation ( topic /content ideas generator), AI content creation (for multiple use cases like blog posts, web and ad copy, emails, AI images and illustrations, video script outlines, product descriptions and many more), plus content planning and optimization.

Key features:

  • AI writing assistant with multiple use cases: Helps generate content for blogs, emails, web copy, product descriptions, press releases, emails, video scripts, etc.

  • SEO content brief generator: Builds content briefs in under a minute, offering keyword suggestions, most often asked questions about topics, references, and content structuring suggestions

  • AI topic generator: For brainstorming and ideation

8. Lately


Lately is an AI-powered content repurposing tool that can generate social media posts from blog posts, videos, and other long-form content. It is an AI tool built to speed up social media content creation.

Key features:

  • AI content writer: Generates social media posts from any content

  • Video clip generator: Generates bite-sized video clips for social from older, longer videos

  • Podcast clip generator: Generates short audio clips from podcasts to share on social

9. Synthesia


Synthesia is an AI-powered tool that can create videos from plain text in minutes. This AI content creation tool helps you create professional videos complete with narration and even an AI-generated human avatar. Synthesia is widely used for video creation in learning and development, sales enablement, marketing, and other areas.

Key features:

  • AI avatars: Professional human avatars as presenters in videos. Options of both stock avatars and custom avatars

  • Professional voiceovers: Voiceovers in 120+ languages, including closed captions

  • Pre-designed video templates: 55 pre-designed templates. Can build your own custom template as well

10. Murf


Murf is an AI voice generation platform that lets you create human-like voiceovers for your videos. It is used to generate voiceovers for e-learning videos, explainer videos, and more. All you have to do is enter your voiceover script in the dedicated fields on the platform, choose your preferred voice and accent, and render the video.

Key features:

  • Text-to-speech: Voiceover with realistic AI voices generated from text input. Supports 20 languages

  • Voice cloning: Generates an AI voice clone that mimics real human emotions like anger, happiness, sadness, and more

  • Voice-over video: Over 120 text-to-speech voices and 20 languages to create video voice-overs

11. Canva


Canva is by far one of the most popular no-code graphic design platforms that also offers AI image generation capabilities. The AI text-to-image generator on Canva lets you create custom images with simple text prompts to add to your designs.

Key features:

  • Text to image: Generates images from text descriptions

  • Various image styles: Choice of various art styles for rendering images

  • Image enhancement: Photo effects and filters to enhance images

12. Podcastle


Podcastle is an AI-powered audio generation platform that lets you convert your blog posts, articles, etc., into podcasts, audiobooks, and more. The platform offers high-quality audio and video recording. You can also enhance your audio with auto-leveling and AI-powered noise canceling.

Key features:

  • Recording studio: Seamless solo and group recordings without studio equipment

  • Audio editor: Online audio editor to create, edit, and enhance podcasts

  • Magic dust: Background noise removal and speech enhancement in a few clicks


yVCJWsQYnSE7GpJdH5Mrlu0KrQ0KlGJKz_wEcnvg_EM= is an AI presentation maker. The DesignerBot helps create presentation slides quickly and brainstorm ideas, while smart templates on the platform give content creators a headstart with their presentations. The adaptive designs automatically format the slides, so you don’t have to worry about resizing images or text to create the perfect presentation.

Key features:

  • Easy slide design: The DesignerBot makes slide designing easy and quick as slides adapt to your inputs

  • Slide templates: Template library and custom template builder for slides

  • AI content creation: Summarize text, change the tone, customize text, and more

14. AIContenfy


AIContenfy uses advanced natural language processing (NLP) algorithms and machine learning (ML) models to generate content that is customized to a business's needs. The tool can create various types of content, including articles and blog posts. Users can specify their desired tone, style, and target audience, and the tool will generate content that matches these criteria.

Key features:

  • Efficient Scalability: AIContenfy excels in generating content at scale, enabling businesses to produce large volumes quickly and allocate resources to other operational areas.

  • Cost-Effective Content Creation: The tool proves economical compared to hiring human writers, providing significant savings in content creation costs for businesses.

  • Enhanced SEO Optimization: AIContenfy enhances businesses' SEO efforts by generating content rich in relevant keywords and phrases, leading to improved visibility and higher rankings on search engine results pages (SERPs).

15. Yoast SEO


Yoast SEO is a powerful WordPress plugin that helps content creators ensure that their content is optimized for search engines. The plugin provides the necessary tools to help you improve elements like meta descriptions and titles, meta keywords, readability, and content structure. The plugin uses a simple but powerful traffic light system that informs you whether your content meets the SEO requirements or not.

Key features:

  • Automated XML Sitemap Creation: Yoast SEO stands out with its automatic XML sitemap generation, facilitating enhanced search engine comprehension of your website's structure for improved content crawling and ranking.

  • Real-time Content Analysis: Yoast SEO's content analysis tool offers live evaluations of your content, pinpointing areas that require SEO enhancements such as keyword optimization and link building, ensuring your content aligns with top-notch search engine ranking standards.

16. Wordsmith


Wordsmith is an artificial intelligence tool that uses natural language generation (NLG) to produce human-like writing. It can process large amounts of data and turn them into insightful reports, articles, or summaries. Wordsmith can automatically generate stories based on data points, enabling users to deliver relevant and personalized content at scale.

Key features:

  • Localized Content Generation: Wordsmith excels in creating localized content, enabling companies to communicate effectively with a global audience in multiple languages, saving valuable time and resources.

  • User-Friendly Interface: With a non-technical user interface, Wordsmith empowers content creators to input data directly, allowing the tool's built-in algorithms to analyze and interpret information, facilitating the effortless production of tailored written reports and content.

17. Acrolinx


Acrolinx is an AI tool that fosters the development of high-quality, consistent, and error-free content. It provides guidance and recommendations to authors and content creators to ensure that their writings are in tune with company guidelines and writing style.

Key features:

  • Seamless Integration Technology: Acrolinx uniquely integrates with platforms like Microsoft Office, Adobe InCopy, and FrameMaker, allowing users to work in their native authoring environment while receiving real-time language validation and augmentation.

  • Focused Language Evaluation: Operating on tone, voice, and terminology, Acrolinx assesses language type, quality, and consistency, ensuring effective communication with a standardized approach to industry-specific jargon and company-specific terminology.

18. Acquisio


Acquisio is an AI-powered advertising platform that helps businesses create and manage their digital ad campaigns across different channels such as Google Ads, Bing Ads, Facebook, and Instagram. The platform leverages machine learning algorithms to optimize ad campaigns and improve their performance over time.

Key features:

  • Automated Bid and Budget Management: Acquisio's standout feature is its bid and budget management system, automatically adjusting bids for each ad to meet performance goals.

  • Advanced Reporting and Analytics: The platform offers robust reporting and analytics features, enabling businesses to track the performance of ad campaigns and measure return on investment.

19. Zest


Zest is a free Chrome plug-in designed specifically for content marketers. It helps content marketers create high-quality content by providing them with the best industry insights. The tool provides a feed of new marketing content to users based on the topics they have added to their preferences.

Key features:

  • Efficient Topic Search: Zest enables users to swiftly search for specific topics, ensuring quick access to the information they need.

  • User-Friendly Content Curation Dashboard: With a purpose-designed, user-friendly dashboard, Zest empowers content marketers to effortlessly curate their own content, enhancing the efficiency of content curation processes.

20. InVideo


InVideo is a powerful video editing tool that can be used by everyone from YouTubers to brands looking to create content for online channels. Although many of the tools are pretty advanced, getting to grips with InVideo is straightforward. You don’t even need much in the way of content collateral to get started.

Key features:

  • Extensive Media Library: Gain access to a vast image and video library, providing an abundance of visual assets to enhance your content creation.

  • User-Friendly Interface: Enjoy a seamless and user-friendly interface, ensuring a smooth and efficient experience for all users, from beginners to seasoned content creators.

Which option suits you the best?

We've compiled a list of the top 20 AI content creation tools. Which one aligns most with your needs? Currently, AFFiNE has released its stable version, but we are continuing to build to a more feature-rich and stable build. Come and join us on our journey over on our media platforms. 🚀🔧

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