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Top 10 Free Competitive Analysis Templates to Boost Your Business in 2024

Yiyang Zhang

Ready to propel your business ahead of the competition in 2024?

To achieve your business goals, it is essential to conduct a comprehensive competitive analysis. By gaining insights into your competitors' strategies, you can uncover opportunities for growth and innovation within your own business. In this article, we will introduce you to the top 10 free competitive analysis templates that are designed to elevate your business strategy and keep you ahead of the competition. Let's explore how these templates can help you reshape your approach to competition analysis.

What is a Competitor Analysis?


Competitor analysis is an important strategic process that involves evaluating the strengths and weaknesses of your competitors. This helps you identify growth opportunities and make informed decisions about your business strategy. Conducting a competitor analysis requires researching your competitors' products or services, pricing strategies, marketing tactics, and target audiences. It allows you to compare your performance with that of your industry peers and discover areas where you can differentiate yourself in the market.

Additionally, competitor analysis enables you to anticipate threats from rival businesses and adapt proactively to changes in the competitive environment. This process empowers you to refine your business approach, capitalize on emerging trends, and establish yourself as a leader in your industry.

Competitive Analysis FAQs

Curious about competitive analysis? Below are some frequently asked questions (FAQs) that will guide you through the process.


  • Why is competitive analysis important?

Discovering new opportunities, refining your business strategy, and staying ahead in the market are all critical to your success. And competitive analysis is the key to achieving all three. By conducting an in-depth study of your competitors, you'll gain valuable insights into their strengths and weaknesses, pricing strategies, target audience, and marketing tactics. Armed with this knowledge, you'll be equipped to refine your business strategy, capitalize on gaps in the market, and make informed decisions to stay ahead.

  • How often should I conduct a competitive analysis?

A founder of a small business should conduct a competitive analysis regularly, typically quarterly or semi-annually, to stay informed about market changes, competitor strategies, and emerging threats and opportunities. However, the frequency may vary based on industry dynamics, competition intensity, business goals, and available resources. Regular review and updating of the analysis are essential for maintaining a competitive edge.

  • What tools can I use for competitive analysis?

You can conduct competitive analysis using tools like SWOT analysis, competitor research tools (e.g., SEMrush), market research surveys, competitor websites/social media, industry reports, and competitive analysis templates available online or in software platforms like Excel or Google Sheets. These methods will help you understand your competition, identify opportunities, and make informed business decisions.

How do I leverage the insights from my competitive analysis? Use the information gathered to make informed decisions on pricing strategies, product development, marketing campaigns, and overall business growth.

Best 10 Competitive Analysis Templates for Successful Businesses

Looking for ways to stay ahead of your competitors? Competitive analysis templates can be a game-changer for your business. These tools provide valuable insights into what your competition is up to and help you make informed decisions to boost your performance.

1. AFFiNE SWOT Analysis Template


This AFFiNE SWOT analysis template enables users to identify strengths, weaknesses, opportunities, and threats in a structured format. Also, users can collaborate with their team members on identifying strategic actions based on SWOT factors discovered through analysis tools like these templates.

2. AFFiNE 4P Marketing Competitive Analysis Template


This AFFiNE's 4P marketing competitive analysis template aims to establish a strong market presence and drive customer engagement. Made up of four key components, the strategy focuses on Product excellence, ensuring a diverse and high-quality bread range with a unique branding identity. Pricing is set competitively, supported by discounts and bundles to enhance value perception. The Place aspect involves strategic store locations, online presence, and efficient distribution channels.

3. AFFiNE Competitor Analysis Report Presentation Template


Professionals across various fields often need to transform content ideas into compelling stories. AFFiNE has designed a competitive report presentation template that caters to the needs of data analysts who want to convince decision-makers and marketing professionals who want to pitch their ideas to clients. This template is widely accepted by teams who need to present coherent narratives in boardrooms and individuals who want to make an impression at community meetups. It's also an effective way to showcase your company's story to users and gain popularity.

4. Hubspot Multi-Feature Scoring Card Template


The Hubspot competitive analysis template is the ultimate tool for tracking and analyzing your competitors. It allows you to centralize your analysis of a competitor's social media engagement, customer reviews, product features, or sales strategy in one location. With this free and colorful planning template, you'll have everything you need to dominate your market.

5. Notion Feature Market Analysis Template


A feature market analysis can help you identify the differences between your product and your primary competitors quickly and elegantly. It will give you a sense of the market and show you where different players are innovating. By using the Notion feature market analysis template, your sales team can easily understand where your product's unique advantages lie and point them out to potential customers.

6. ClickUp Gap Analysis Template


The Notion Gap analysis whiteboard template is a visual tool that helps you identify any gaps between your organization's current state and the desired state. This kind of whiteboard usually consists of multiple columns or sections that help you recognize potential gaps, set goals, and create an action plan. By using a gap analysis template, you can quickly evaluate how well your operations are performing in comparison to industry standards, customer needs, and strategic objectives.

7. Smartsheet Competitive Analysis Landscape Template


If you're looking for a way to conduct a thorough competitive analysis, you may want to use a template that helps you identify the reasons for conducting the analysis. The Smartsheet competitive analysis landscape template is a great tool to use for your own company as well as your competitors. This template will allow you to ask the right questions about key business factors to help you make informed decisions.

8. Competitor Profile Template


The customizable competitor profile template on allows you to capture essential information about your competitors' organization, customers, and products, as well as their strengths, weaknesses, and opportunities. This will help your marketing team to have a clear understanding of the competition they are up against. By understanding the strengths and weaknesses of each competitor, your team can acquire, keep, and grow customers more effectively.

9. Competitors Capabilities Analysis Template


To enhance your business operations, you can utilize the capabilities analysis template provided by Competitors. This template enables you to gain a comprehensive understanding of your competitors' resources, including their technology, human capital, and infrastructure. Armed with this information, you can make informed decisions and take necessary actions that will help you stay ahead of the competition.

10. Asana SEO Competitive Analysis Framework Template


If you're working in a marketing startup that specializes in providing SEO services for dentists, you need to be aware that it's a niche industry with only a few competitors. To perform a market analysis for your business, it's essential that you use an Asana SEO competitors analysis template. To gain a competitive edge over your rivals, you must consider using localization as a marketing strategy. Rather than targeting dentists across the nation like your competitors, you should focus your marketing efforts on a specific region, state, or city to achieve maximum impact.

Looking to gain market share and stay ahead of the competition? PandaDoc's competitor analysis template is just what you need. This easy-to-use template allows you to investigate your main competitors, and learn more about their operations, CEO, and revenue. With two statuses and one view, you'll be able to make informed business decisions and gain an edge over your competitors.

Pan Your Competitive Analysis with AFFiNE

It's essential to understand your competition if you want to succeed in today's market, whether you're a startup or an established company. You can gain valuable insights into your competitors and take your business to new heights by using these top 10 free competitive analysis templates. With the right tools and resources at your disposal, such as the AFFiNE, you can streamline your competitive analysis process and stay ahead of the curve

AFFiNE is a versatile editor that lets you write, draw, plan, and present all in one place. Easily capture detailed information about your new business using the page mode, allowing for straightforward document editing. Efficiently organize your projects by using a database to keep track of deadlines, assign responsibilities, and effortlessly monitor project progress. Take advantage of AFFiNE's powerful whiteboard feature to brainstorm ideas with your team. Moreover, craft visually appealing posters about your business for seamless publication and display on different social media platforms. AFFiNE offers a user-friendly platform for comprehensive business management and seamless team collaboration.

Key features:

  • Template Gallery in AFFiNE: There is a curated collection of powerful whiteboard templates in AFFiNE. From the robust Gantt charts to the insightful Kanban board and the comprehensive SWOT matrix, an array of additional templates awaits your exploration, promising to expand the horizons of your marketing and sales pipeline crafting and execution. These templates serve as your launchpad, enabling you to skip the groundwork and jump straight into action. Crafted for seamless collaboration, AFFiNE's templates provide structured canvases for various tasks, saving you valuable time and enhancing efficiency in project management, content creation, and planning.


  • Tailored Precision with AFFiNE's Database: AFFiNE's database seamlessly integrates Kanban and Table views for dynamic content creation. By smoothly transforming your blocks into a Kanban view, effortlessly classify based on properties such as date, progress, and link. This allows for intuitive drag-and-drop functionality, ensuring precise organization and alignment of your project execution. Switching to the Table view offers a comprehensive project overview, enhancing the efficiency of your narrative development. With intuitive controls, track deadlines and manage unscheduled tasks seamlessly.


  • Collaborative Editing: Foster collaboration among team members by using AFFiNE's collaborative editing tools, and foster collaboration among team members. Multiple team members can work on email content simultaneously, ensuring a seamless and efficient content creation process. Share files, exchange ideas, and provide feedback in real-time through AFFiNE. With AFFiNE, everyone can contribute to the same set of notes in real time.


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  1. Write with You: Leveraging AI technology, AFFiNE AI provides intelligent assistance for every step of your writing process, from crafting sentences to entire articles. Whether you're creating content, professionally rewriting, adjusting tone, or correcting spelling and grammar, AFFiNE AI makes your text more vivid and accurate.

  2. Draw with You: With the power of AI, AFFiNE AI can transform your outlines or ideas into eye-catching visual works. Whether it's creating presentations or building mind maps, AFFiNE AI helps you clearly express and share your creativity.

  3. Plan with You: AFFiNE AI's smart planning tools help you manage and organize knowledge with auto-sorting and tagging features. Based on principles of open source and privacy protection, it ensures your information is secure and easily accessible. Join our waiting list now to be among the first to experience the leap in creativity and efficiency brought by AFFiNE AI.


So why wait? Start leveraging these competitive analysis templates today and take your business to the next level. With dedication, strategic planning, and the right tools- AFFiNE in place, there's no limit to what you can achieve in the highly competitive business landscape.

Presently, AFFiNE has launched its Stable Version, with ongoing efforts to develop a more comprehensive and dependable iteration. Join us on our voyage through our social media channels and be part of the experience. Come and join us on our journey over on our media platforms. 🚀

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